Amazon UAE has been added to the UAE’s Essential Goods Prices Platform, making it the first e-commerce retailer to feature on the government price comparison tool since it launched in April this year.
The integration was formalised through a Memorandum of Understanding signed at the Ministry of Economy and Tourism’s Dubai headquarters between Abdulla Ahmed Al Saleh, Under-Secretary of the Ministry, and Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Türkiye. Minister of Economy and Tourism Abdulla bin Touq Al Marri was present for the signing.
The platform, which previously covered 12 major physical retail outlets, now incorporates Amazon’s product pricing data, extending price comparisons into online retail for the first time.
It currently spans 33 product categories: 17 essential consumer goods and 16 other key commodities. Minimum and maximum prices are published for each outlet, and users can build a customised grocery basket that automatically surfaces the cheapest available option.
Pricing data from Amazon will be updated regularly in line with approved technical standards, with the Ministry citing data reliability, speed of updates, and cybersecurity compliance as conditions of the integration.
“Digital transformation and innovation are two key pillars of the UAE’s vision to build a knowledge-based economic model in line with global best practices. The new collaboration with Amazon represents a transformative step forward in this direction by enhancing digital connectivity between government and e-commerce retailers, leveraging advanced technologies to develop digital solutions that strengthen consumer protection and increase transparency within e-commerce. This, in turn, contributes to improving market efficiency, enhancing the competitiveness of the digital economic ecosystem, and supporting greater integration between data and digital services provided to the public. The Ministry of Economy and Tourism remains committed to advancing its efforts to build an integrated digital landscape driven by data and innovation for monitoring and analysing commodity prices, promoting the concept of smart shopping, and expanding its partnerships with leading local and international e-commerce companies. This aligns with the UAE’s vision to strengthen the digital economy and further develop the e-commerce sector, in line with the objectives of the ‘We the UAE 2031’ vision to position the country as a global hub for the new economy by the next decade,” Abdulla bin Touq Al Marri, Minister of Economy and Tourism said in a statement.
“At Amazon, we work hard to help customers make smart shopping decisions. Today, customers across the country can access millions of products on Amazon.ae, including a growing selection of everyday essentials that they need most, from groceries and household goods to personal care, delivered fast and at great value. We welcome this collaboration with the Ministry of Economy and Tourism in the UAE, which reflects our shared commitment to helping consumers shop with confidence. We are proud that Amazon.ae is now integrated onto the Essential Goods Prices Platform as the first e-commerce retailer,and look forward to continuing to support the UAE’s vision of a digitally connected, consumer-centric economy,” Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Türkiye added.
The Ministry said it intends to expand partnerships with other local and international e-commerce companies, in line with the objectives of the UAE’s We the UAE 2031 vision.
