Emirates Skywards and SHARE by Majid Al Futtaim have announced a partnership that lets members of both programmes move rewards between the two ecosystems, connecting everyday retail spending with travel.
Once members link their accounts through the SHARE or Skywards Everyday app, conversion runs in both directions. Skywards members get 1 SHARE point for every 5 Miles converted; SHARE members get 1 Skywards Mile for every 2 SHARE points. Conversions are available in amounts from 2,000 up to 150,000 points per transaction.
SHARE covers more than 16 million members across the UAE, Saudi Arabia, Egypt, Oman and Kenya, with earning and redemption options at more than 5,000 stores, brands and experiences within the Majid Al Futtaim portfolio, including Carrefour, VOX Cinemas and Ski Dubai.
Skywards Everyday connects 40 million members with retail, dining and lifestyle brands across the UAE, among them noon Food, Costa Coffee and BinSina Pharmacy.
“We are delighted to partner with SHARE by Majid Al Futtaim to bring even more value and flexibility to our members. As we continue to expand Skywards Everyday, we are creating more opportunities for members to engage with Emirates Skywards through the brands and experiences that are part of their daily lives. Members can now access a wider choice of rewards by seamlessly converting SHARE Points to Skywards Miles and vice versa, unlocking the benefits of two of the UAE’s leading loyalty programmes,” Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards said in a statement.
“Our customers don’t think about shopping, dining, entertainment and travel as separate parts of their lives, and neither should their rewards. SHARE is about connecting those everyday moments and making each one more relevant and rewarding. SHARE today connects more than 16 million members across the region, bringing together shopping, dining and entertainment into one connected network. By connecting SHARE with Emirates Skywards, we are extending that value further into travel. A weekly Carrefour shop, a visit to VOX Cinemas or a day at Ski Dubai can now take you closer to your next Emirates or flydubai journey, while the Miles you earn through travel can unlock more of the experiences you enjoy with Majid Al Futtaim,” Darren Taylor, Senior Vice President, SHARE Rewards and Customer Solutions, Majid Al Futtaim added.
To activate the partnership, customers must hold active memberships in both programmes and link their accounts via either app.
