Firehouse Subs has opened its fourth branch in the UAE at Silicon Central Mall, marking one year since the brand entered the region.
The chain, which operates more than 1,200 branches worldwide, plans to open 100 stores over the next decade. The company serves subs made to order.
The brand will host a Food Fest at the Silicon Central Mall location on November 14, 2025 from 5:30 PM to 8:30 PM.
Firehouse Subs celebrates one year in UAE with Silicon Central Mall ppening
“This anniversary Food Fest promises an evening full of flavor, laughter, and community spirit,” a company statement said. Fifty participants will receive AED100 vouchers through a draw. All customers who dine in, order takeaway, or request delivery during the event will receive a Buy One Get One voucher for a future visit.
The Food Fest will take place at Firehouse Subs, Silicon Central Mall, Dubai, on November 14, 2025 between 5:30 PM and 8:30 PM.
Entry operates on a first come, first served basis. The event is for dine-in customers only at the specified location and time. The BOGO vouchers are valid for a period after the event. The 50 vouchers worth AED100 each will be distributed to winners selected during the event. No cash alternative is available.
The brand offers subs with ingredients prepared to order. The menu includes multiple options. Firehouse Subs entered the UAE market one year ago and now operates four branches in the region.
