Samsung Electronics has announced a regional partnership with Spotify covering the Middle East, North Africa, and Türkiye, bundling Spotify Premium access with select Samsung devices across smartphones, tablets, televisions, soundbars, wearables, and other connected appliances.
The offer is tiered by market and product. Customers in Saudi Arabia, the UAE, and Türkiye who purchase an OLED or 98-inch Samsung television, or any Galaxy S or Z series handset, are eligible for four months of Spotify Premium. The offer can be redeemed through the Samsung Promotion and Samsung Members apps, available at retail and online.
The partnership is designed around Samsung’s connected device ecosystem. According to the companies, a listening session can move from a Galaxy smartphone via Galaxy Buds during a commute, transition to a Samsung TV and soundbar at home, and be controlled from a Galaxy Watch without interruption.
Beyond the promotional bundle, the two companies say the arrangement reflects a longer-term strategic alignment. Spotify Premium features included in the deal cover ad-free streaming, offline downloads, higher audio quality, and Jam, a shared queue function that lets multiple users contribute to the same playlist in real time.
“Technology should bring people closer to the things they love, and few things connect people the way music does. Partnerships like this one with Spotify allow us to offer customers more than great technology, giving them an easy way to discover, stream, and enjoy the music they love across our entire ecosystem, and a genuine reason to choose Samsung for the experience, not only the product,” Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA said in a statement.
Spotify data cited in the announcement shows that across MENA, Türkiye, and Pakistan, nearly seven in ten streams come from listeners aged 18 to 34, a demographic both companies are clearly targeting with the deal.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it. Our partnership with Samsung extends that experience into more everyday moments across the devices people use throughout their day, giving listeners across the region a richer, more effortless way to enjoy the music they love with Spotify Premium,” Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa added.
