Rashtions, a new UAE-made snack brand, has launched across the country with a range of protein-rich truffle bites made from dates, camel milk and ghee. The brand is the work of Emirati entrepreneur Rashid Gargash, who developed the concept from an academic research project examining food security and local agricultural resources in the region.
His research into desalination, groundwater constraints and locally available ingredients led him to dates and camel milk as the most abundant and accessible starting points. Working with food scientists, he spent several years formulating, testing and refining the product in an in-house laboratory before bringing it to market.
“Rashtions started with a simple question: if the UAE has incredible local ingredients, why aren’t they at the centre of more everyday food products?” Gargash said. “We wanted to create something that reflects who we are and where we come from, while meeting the expectations of today’s consumers. Dates and camel milk have nourished communities in this region for generations. Rashtions reimagines those ingredients in a format that is convenient, nutritious and relevant to modern lifestyles.”
The range currently includes four varieties: Date Truffle, Cocoa Truffle, Brazilian Coffee Truffle and Date Original. Each 80-gram serving contains up to 20 grams of protein and no preservatives, added sugar, artificial sweeteners or additives, according to the company.
Camel milk is still a relatively uncommon ingredient in the global snack industry, and Rashtions is positioning it as a point of genuine differentiation rather than novelty. Combined with dates, the base delivers natural energy and healthy fats alongside the protein content.
The brand has secured distribution through ADNOC and Emarat service stations, Union Coop, Deliveroo and Noon, and products are available through the Rashtions website.
