McDonald’s UAE is rolling out a FIFA World Cup 26 tie-in promotion starting 9 June, offering limited-time meals with collectible items at restaurants across the country and on the McDonald’s App.
The FIFA World Cup 26 Meal comes with one of six collectible cups featuring former and current football names: David Beckham, Ronaldinho Gaúcho, Thierry Henry, Heung-Min Son, Lamine Yamal, and McDonald’s own mascot Grimace.
The meal includes a choice of burger or 9-piece Chicken McNuggets alongside a limited-edition gold-packaged Big Mac Sauce. A Golden McFlurry, made with vanilla soft serve, caramel, and toasted coconut, is also available as part of the promotion.
The FIFA World Cup 26 Happy Meal comes with one of 23 Squishmallows plush toys, each dressed in football jerseys with distinct colours, crests, and McDonald’s branding.
Characters include Cam, Benny, Boyle, Nya, Gordon, Debra, Maui, Dolan, Winnie, Lindsay, Olma, and Barella, among others. Each Happy Meal includes scannable packaging that unlocks an exclusive digital game at happymeal.com.
“At McDonald’s, magic happens when families, friends, and fans come together and celebrate with the people they love. Partnering with the FIFA World Cup 26™ allows us to take that shared joy and bring it to life at a global scale through our food, our experiences, and the ways fans connect with the game,” Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald’s said in a statement.
“As football icons take the field to unite fans across continents, McDonald’s will be there from the first whistle to the final minute with limited- time meals and keepsakes so fans of all ages can be part of the excitement all tournament long and beyond. With over 200 nationalities in the UAE, every team has a home crowd here. This creates an atmosphere during the FIFA World Cup TM that is truly unique to the nation. McDonald’s UAE is excited to be part of the celebrations, and we look forward to creating lasting memories with the community,” Walid Fakih, Chief Executive Officer at McDonald’s UAE added.
The McDonald’s App will offer exclusive deals, games, and rewards for customers ordering the meal digitally. Both meals are available while supplies last.
