Launching this week in partnership with Lana the new Festival of Fashion newsletter is set to land directly in front of more than 5,000 fashion insiders, luxury obsessives, beauty enthusiasts and culturally plugged-in readers across the Gulf and beyond. Think editors, buyers, stylists, PR directors, founders, students, collectors and the sort of people who somehow always know where dinner is before the reservation even opens.
The idea is refreshingly simple: fashion news that actually feels enjoyable to read again.
In a landscape overcrowded with algorithmic trend churn, breathless TikTok reporting and corporate luxury jargon, Festival of Fashion wants to bring back the intelligent briefing. Sharp. Fast. Stylish. Occasionally slightly mischievous. Less “breaking news”, more “what people in fashion are actually talking about”.
The newsletter arrives three times a week, each with its own distinct mood and purpose.
Monday’s edition, The Brief, is exactly that: a concise but culturally switched-on roundup of the week in fashion. Expect industry shifts, luxury launches, runway moments, beauty releases, retail news, pop culture crossovers, events worth knowing about and the pieces everyone suddenly seems to be buying. Designed to be consumed with coffee before your first meeting, or during a mildly disinterested Zoom call.
Wednesday brings The Take, the newsletter’s longer-form opinion piece. Less trend report, more perspective. Fashion through the lens of culture, class, celebrity, identity, technology and taste. The sort of article that starts with a handbag and somehow ends with a conversation about power structures, marathon culture or why fragrance has quietly become the Gulf’s real luxury language.
Then comes Friday’s edition: The Edit. Weekend mode. A softer landing into fashion and lifestyle, covering beach dressing, beauty essentials, destination dining, summer shopping, chic escapes, what to wear where and the cultural mood shifts shaping the days ahead. Think less corporate fashion media, more impeccably dressed friend sending recommendations at 11:47pm.
The first issue launches this week with a Cannes-inspired opening edition featuring Old Hollywood glamour, Burberry’s next chapter, Dior’s growing fascination with cinematic storytelling and the return of polished dressing after years of algorithmic chaos.
Fashion may move quickly, but good taste still takes editing. To subscribe, contact [email protected].
