Etihad Guest rebrands reward system; introduces booking changes

GuestSeat awards will be rebranded as ‘Saver Award’ and provide a starting price for redemption tickets

Staff Writer
Staff Writer
Etihad Guest Introduces Full Flexible Option Across Every Seat Onboard and Rebrands ‘GuestSeat’ to ‘Saver Award’
Image: Etihad Airways

Article summary

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Etihad Guest, Etihad Airways' loyalty programme, has updated its member experience. Members can now purchase any seat with miles and enjoy greater flexibility. 'GuestSeat awards' are now 'Saver Awards', giving a starting price for redemption tickets. Business Class bookings now include chauffeur service within the UAE.

Key points

  • Etihad Guest now lets members purchase any seat with miles, offering greater flexibility.
  • GuestSeat awards are now 'Saver Awards', giving fixed mileage rates on all Etihad flights.
  • Members can earn Tier Miles on select fares and enjoy chauffeur services with bookings.

Etihad Guest, the loyalty programme of Etihad Airways, has introduced changes to its member experience by allowing every seat to be purchased with miles and offering layers of flexibility.

GuestSeat awards will be rebranded as ‘Saver Award’ and provide a starting price for redemption tickets.

The updates aim to provide members with flexibility, transparency and value when booking flights with Etihad Guest Miles, aligning with Etihad’s fares.

Etihad Guest miles now redeemable on every seat with saver award launch

“Etihad Guest is designed to reward loyalty, and these changes ensure our members enjoy even greater flexibility and transparency when redeeming their miles. Saver Award seats highlight the exclusive value our members deserve, with more ways to tailor their travel to their needs and flexibility across every seat,” Mark Potter, Managing Director Etihad Guest said in a statement.

The rebrand reflects a way for members to recognise the value of booking seats at fixed mileage rates. Saver Award seats remain available to members offering value by providing access to every seat at fixed redemption rates.

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The Saver Award can be redeemed across Etihad’s network and more than 26 partners, the global partnership and frequent flyer network of any non-allied airline.

This will include Hong Kong Airlines following the signing between the two carriers when Etihad launched its route from Hong Kong to Abu Dhabi.

In line with the airline’s fares, Etihad Guest will offer attributes for guests to choose from, including the option for their award ticket to be refundable.

Members can earn Tier Miles on redemption bookings for Comfort and Deluxe fares, starting from 25 per cent up to 50 per cent across all cabins, making it easier for members to progress through the Etihad Guest tiers.

Etihad Guest introduces Business Class chauffeur service for award bookings

Members booking Business Comfort and Business Deluxe awards will enjoy Etihad Chauffeur services anywhere within the UAE, regardless of tier status.

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UAE-issued co-brand credit card vouchers are redeemable across all fare brands, increasing the value of the programme for UAE residents and offering members opportunities to travel.

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