ISSEY MIYAKE and Apple have unveiled iPhone Pocket, a 3D-knitted construction designed to fit any iPhone model.
The product will be available from Friday, 14 November at select Apple Store locations and on apple.com. iPhone Pocket features a ribbed open structure with qualities from the pleats by ISSEY MIYAKE.
The design encloses iPhone and expands to fit items users carry each day. When stretched, the textile reveals its contents and allows users to view their iPhone display. iPhone Pocket can be handheld, tied onto bags, or worn on the body.
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use. iPhone Pocket explores the concept of โthe joy of wearing iPhone in your own way.โ The simplicity of its design echoes what we practice at ISSEY MIYAKE โ the idea of leaving things less defined to allow for possibilities and personal interpretation,” Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO said in a statement.
Apple iPhone Pocket: Everything you need to know about the ISSEY MIYAKE collaboration
“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight. This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors โ allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items,” Molly Anderson, Appleโs vice president of Industrial Design added.
Crafted in Japan, iPhone Pocket features a 3D-knitted construction that resulted from research and development at ISSEY MIYAKE.
The design drew inspiration from “a piece of cloth” and reinterpreted the utility of the brand’s pleated clothing. Development and design unfolded in collaboration with the Apple Design Studio, which provided insight into design and production.
iPhone Pocket is a limited-edition release. The short strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black.
Apple’s new wearable iPhone carrier costs $149.95
The long strap design is available in sapphire, cinnamon, and black. The short strap design retails at $149.95, and the long strap design at $229.95.
Customers can purchase iPhone Pocket from Friday, November 14 at these Apple Store locations:
- Apple Canton Road, Hong Kong
- Apple Ginza, Tokyo
- Apple Jing’an, Shanghai
- Apple Marchรฉ Saint-Germain, Paris
- Apple Myeongdong, Seoul
- Apple Orchard Road, Singapore
- Apple Piazza Liberty, Milan
- Apple Regent Street, London
- Apple SoHo, New York City
- Apple Xinyi A13, Taipei
Apple Specialists in stores and online can help customers mix and match different lengths and colours with their iPhone.
