The Abu Dhabi Department of Economic Development (ADDED) has signed a Memorandum of Understanding (MoU) with Keeta, the on-demand food delivery platform backed by technology company Meituan, to facilitate data sharing, knowledge exchange, and technical cooperation across the food delivery, transportation, and logistics sectors in the emirate.
The signing was witnessed by His Excellency Hamad Sayah Al Mazrouei, the Undersecretary of ADDED.
Under the agreement, ADDED and Keeta will share data and insights to support analysis and decision-making. This covers the exchange of quantitative and qualitative data on business operations, transportation and logistics activities, market performance, and sector trends.
Keeta, ADDED partner to drive data sharing in Abu Dhabi’s food delivery industry
The MoU forms part of ADDED’s efforts to monitor market challenges, trends, and operational dynamics across sectors, as well as consumer behaviour and other factors that affect business activity, with the aim of enabling policymaking built on evidence.
The agreement also underscores ADDED’s commitment to attracting investment, supporting small and medium-sized enterprises (SMEs), and advancing economic growth and diversification, as part of its work to strengthen the role of the private sector in economic development.
“As the catalyst for economic growth and diversification, we are reinforcing our commitment to build a world-class sustainable economy by enabling investments through insights, services, and trusted regulations that empower businesses and shape a future-ready economy. This MoU reflects ADDED’s commitment to strengthening data-driven policymaking and deepening collaboration with the private sector. By leveraging high-quality data, insights, and technical expertise, we aim to enhance our understanding of market dynamics, support a more enabling regulatory environment, and reinforce Abu Dhabi’s position as a preferred destination for talent, investments, and businesses,” Mohammed Alshaiba Al Sharyani, Acting Director General of Economic Affairs at ADDED said in a statement.
The MoU places an emphasis on knowledge exchange and capacity building. As part of the collaboration, ADDED and Keeta will organise workshops, seminars, and training sessions for their teams to strengthen capabilities in analysis.
“This MoU reflects a shared commitment to building a more informed, resilient, and future-ready economic ecosystem in Abu Dhabi. At Keeta, we see data as a practical way to connect real operational realities with better decision-making across the food delivery, transportation, and logistics sectors,” Lucas Xie, General Manager, Keeta UAE said.
“Through our collaboration with the Abu Dhabi Department of Economic Development, we aim to support evidence-based policymaking by sharing relevant operational insights and sector learnings, in line with regulatory frameworks and governance priorities. The focus on knowledge exchange and capacity building is especially valuable, as it helps connect teams, perspectives, and expertise on both sides, and contributes to a more efficient and sustainable business environment in the emirate,” he added.
