Qashio, the Dubai-based spend management platform, has launched a FIFA World Cup 2026 rewards campaign offering UAE customers access to matchday experiences at Footy Central, the dedicated football fan zone at Emirates Golf Club in Dubai.
The venue runs through July 19, 2026, screening live matches alongside themed food and beverage, family activities, and matchday entertainment. Qashio customers can unlock F&B vouchers, matchday credits, Viya Points, gaming rewards, and VIP hospitality experiences tied to selected match days.
Viya Points, the reward currency within the Viya App ecosystem, can be redeemed across a network of 400 venues. On-site activations include a Ronaldo Header Challenge and a PS5 FIFA Esports Challenge: Road to the Cup, where guests compete in head-to-head matches for leaderboard positions and daily prizes. Half-time programming includes lucky draws and Predict & Win competitions.
“Football is the most popular sport in the UAE among both Emiratis and the broader expat population, which makes the FIFA World Cup 2026™ a powerful moment to celebrate with our customers. Qashio was built to help businesses manage spend with more control and value, and this campaign extends that promise by turning loyalty into memorable experiences for finance leaders and teams across the country,” Armin Moradi, CEO and Founder of Qashio said in a statement.
The campaign is a loyalty play dressed in football colours: a way for a B2B fintech to build stickiness with the finance teams that use its platform daily by attaching the brand to one of the year’s highest-profile consumer events.
