Tickets are on sale for Emirates Dubai 7s 2026, with the festival set to return to The Sevens Stadium on the final weekend of the Dubai Fitness Challenge, running Friday, November 27 to Sunday, November 29. Last year’s edition drew more than 88,000 attendees across three days.
Pricing is unchanged for the third year running. General Admission 3-Day Passes start at AED 595 per person, while a 3-Day Family Pass covering two adults and two children is AED 1,136.
Limited Group 3-Day Passes for four or more adults are available at AED 446 per person. Day passes for Saturday or Sunday are priced at AED 455, Friday entry is AED 75, and children under 15 enter free. Tickets for People of Determination, including a carer, are AED 375. Premium Sunroom hospitality packages start from AED 1,925 per person.
This year’s festival will carry a stronger family focus in line with the UAE’s Year of the Family. The expanded Kids’ Zone will feature what organisers are calling the UAE’s largest-ever inflatable kids’ zone, alongside a Ferris wheel and zipline. Further family programming will be announced in the coming months.
Six sports will feature across the weekend for the first time, with Gaelic Football joining the existing lineup of rugby, netball, cricket, WODON3 fitness and Rebound padel.
The sport will be played in a seven-a-side format across Elite Men, Elite Women, Open Men and Open Women categories. WODON3 and Rebound have seen participation grow 20 per cent year-on-year since launch; in 2026, the WODON3 Elite finale will be held on Pitch 1 between HSBC SVNS matches, putting amateur competitors in front of crowds of up to 20,000.
On the rugby side, The Sevens Stadium will open the HSBC SVNS Series 2027, with the circuit then travelling to Cape Town, Singapore, Perth, Vancouver and New York before the World Championship leg across Hong Kong, Valladolid and Bordeaux.
Music headliners for 2026 have not yet been confirmed. Last year’s edition featured Tinie Tempah, Sean Paul and Fisher. Announcements are expected in the coming months.
Sustainable sportswear brand Reflo joins as official apparel and merchandise partner this year, producing event gear from recycled and responsibly sourced materials. The festival will also offer free filtered-water refill points and reusable sports water bottles for athletes, with solar power contributing to site energy needs.
“What makes Emirates Dubai 7s special is the mix of people and communities it brings together. You can have the world’s best rugby sevens players competing on Pitch 1 while thousands of people take part in their own sports across the festival, families spend the day together and others come for the music and entertainment. We’ve expanded that experience again for 2026, particularly for families as the UAE celebrates the Year of the Family, while continuing to grow the sporting and entertainment programme. With tickets now on sale, we’re looking forward to welcoming everyone back to The Sevens Stadium in November,” Mathew Tait, Festival Director of Emirates Dubai 7s said in a statement.
“The success of the past season demonstrates the increasing visibility and strength of rugby sevens around the world, and we’re delighted to return to Dubai this November to open the HSBC SVNS Series 2027. Emirates Dubai 7s has long been an important fixture on the international rugby sevens calendar, bringing together world-class competition and a passionate audience at The Sevens Stadium. We look forward to building on the momentum of last season and welcoming players and fans back to Dubai as another exciting HSBC SVNS Series gets underway,” Sam Pinder, World Rugby Sevens World Series General Manager added.
