Privacy policy

Last updated: September 17, 2025

This Privacy Policy for Purple People Media FZ LLC (“we,” “us,” or “the Company”) explains how and why we may access, collect, store, use, and share (“process”) your personal information when you use our services (“Services”), including when you:

visit our website at https://www.lanatime.com or any other site of ours that links to this Privacy Policy;
use our Services; and
interact with us in other related ways, including any sales, marketing, or events.

About Lana

In an era of crowded feeds and copy-cat platforms racing for speed, Lana was created to reset the relationship between audience and information. Lana is not just a news platform, but an authentic Arabic space for anyone seeking smart, fast, and human storytelling. We speak to Arabic speakers everywhere, across ages and backgrounds, in a voice that balances authority with agility—meeting the audience as if we know them personally. We don’t just report the news; we retell it in a fresh way—in one minute, with a full 360-degree view.

Questions or concerns? Reading this Policy will help you understand your privacy rights and choices. We are responsible for deciding how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you have questions, contact [email protected].

Key Points Summary

What personal information do we process? It depends on how you interact with us and the Services, the choices you make, and the features you use.
Do we process sensitive personal information? No.
Do we collect information from third parties? No.
How do we process your information? To provide, improve, and administer the Services; to communicate with you; for security and fraud prevention; and to comply with law. We may also process your information for other purposes with your consent.
When and with whom do we share personal information? In specific situations and with specific third parties, as outlined below.
How do we keep your information safe? We use organizational and technical measures designed to protect your personal information. However, no electronic transmission or storage technology can be guaranteed 100% secure.
What are your rights? Depending on where you live, applicable privacy law may grant you certain rights over your personal information.
How do you exercise your rights? The easiest way is to submit a Data Subject Access Request or contact us.

Use the table of contents to find details on each topic.

What Information Do We Collect?
How Do We Process Your Information?
What Legal Bases Do We Rely On to Process Personal Information?
When and With Whom Do We Share Personal Information?
What Is Our Stance on Third-Party Websites?
Do We Use Cookies and Other Tracking Technologies?
How Do We Handle Social Logins?
How Long Do We Keep Your Information?
How Do We Keep Your Information Safe?
What Are Your Privacy Rights?
Controls for Do-Not-Track Features
Do US Residents Have Specific Privacy Rights?
Do Other Regions Have Specific Privacy Rights?
Do We Make Updates to This Notice?
How Can You Contact Us About This Notice?
How Can You Review, Update, or Delete the Data We Collect?

1) What Information Do We Collect?

Personal information you disclose to us

In short: We collect personal information that you provide.

We collect personal information that you voluntarily provide when you register for the Services, express interest in information about us or our products and Services, participate in activities on the Services, or otherwise contact us.

Personal information provided by you may include, depending on context:

names
phone numbers
email addresses
job titles
usernames
passwords
contact preferences
mailing addresses

Sensitive information: We do not process sensitive personal information.

Social media login data: We may offer you the option to register using your existing social media account details (e.g., Facebook, X/Twitter, or others). If you choose this, we will receive certain profile information from your social media provider.

All personal information you provide must be true, complete, and accurate, and you must notify us of any changes.

Google API

Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

2) How Do We Process Your Information?

In short: To provide, improve, and administer our Services; to communicate with you; for security and fraud prevention; and to comply with law. We may also process your information for other purposes with your prior explicit consent only.

We process personal information depending on how you interact with our Services, including to:

facilitate account creation, authentication, and user account management;
provide and deliver the Services you request;
respond to user inquiries/support and resolve issues;
protect vital interests, such as preventing harm, where necessary.

3) What Legal Bases Do We Rely On to Process Personal Information?

In short: We only process personal information when we believe it is necessary and we have a valid legal basis under applicable law, such as your consent, legal obligations, performance of a contract, protection of your rights, or our legitimate interests.

If you are in the EU or UK (GDPR/UK GDPR):

We may rely on:

Consent — for specific purposes; you may withdraw your consent at any time.
Contract — to perform our contract with you or take steps at your request before entering into a contract.
Legal obligations — to comply with the law (e.g., with regulators, to defend legal claims, or disclose in litigation).
Vital interests — to protect your vital interests or those of a third party (e.g., potential threats to safety).

If you are in Canada:

We may rely on express or implied consent, which you may withdraw at any time. In exceptional cases, we may process without consent where permitted by law (e.g., to protect an individual’s interests where consent cannot be obtained in time; for fraud prevention; certain business transactions; insurance claims needs; or to identify/inform next of kin).

We may share information in specific situations, including with:

Business transfers: in connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

5) What Is Our Stance on Third-Party Websites?

We are not responsible for the safety of any information you share with third parties that we may link to or that advertise on our Services but are not affiliated with us. The Services may contain links to third-party websites/online services/mobile applications and third-party ads that link to other sites or services. We make no warranty about such third parties and are not liable for any loss or damage resulting from your use of them.

6) Do We Use Cookies and Other Tracking Technologies?

We may use cookies and similar tracking technologies (e.g., web beacons and pixels) to collect and store information when you interact with our Services. Some tracking helps keep your account secure, prevent crashes, fix bugs, save your preferences, and support core site functions.

We also allow third parties/service providers to use online tracking on our Services for analytics and advertising, including ad management and delivery, interest-based ads, and cart-abandonment reminders (depending on your contact preferences).

Google Analytics

We may share information with Google Analytics to track and analyze Service usage. To opt out, visit https://tools.google.com/dlpage/gaoptout. For Google’s privacy practices, see Google’s Privacy & Terms pages.

In short: If you choose to register or log in using a social media account, we may receive certain information about you. The data we receive varies by provider but often includes your name, email address, friends list, profile photo, and other information you make public on that platform. We use such information only as described in this Policy or as otherwise explained to you in the relevant Services. We do not control and are not responsible for the social media provider’s other uses of your information—please review their privacy notice and settings.

8) How Long Do We Keep Your Information?

In short: We keep your information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law (e.g., tax, accounting, or legal requirements). No purpose in this Policy requires retention longer than the period during which users have an account with us. When we no longer have a legitimate business need to process your personal information, we will delete or anonymize it. If deletion is not possible (e.g., backups), we will securely store and isolate it from further processing until deletion is possible.

9) How Do We Keep Your Information Safe?

In short: We aim to protect your personal information through a system of organizational and technical security measures. However, no electronic transmission over the Internet or information storage technology can be guaranteed 100% secure. While we do our best, the transmission of personal information to and from our Services is at your own risk. You should access the Services only within a secure environment.

10) What Are Your Privacy Rights?

Depending on your location (e.g., EEA, UK, Switzerland, Canada, certain US states), you may have rights to:

request access to and a copy of your personal information;
request correction or erasure;
restrict processing;
data portability (where applicable); and
not be subject to automated decision-making. In certain circumstances, you may also object to processing.

We will consider and act on any request in accordance with applicable data protection laws.

If you are in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection authority (or the UK ICO). If you are in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawal of consent: Where we rely on consent, you may withdraw it at any time by contacting us. This does not affect processing prior to withdrawal or processing based on other lawful grounds.

Marketing communications: You may opt out at any time via the unsubscribe link in our emails or by contacting us. We may still send service-related messages (e.g., account, support).

Account information: To review, change, or terminate your account, please contact us. We will deactivate/delete your account and information from active databases upon request, though we may retain some information to prevent fraud, troubleshoot, assist investigations, enforce our legal terms, or comply with law.

Cookies and similar technologies: Most browsers accept cookies by default. You can remove or reject cookies in your browser settings; this may affect certain features or Services. You can also opt out of interest-based advertising served on our Services by participating advertisers.

For privacy rights questions, email [email protected].

11) Controls for Do-Not-Track (DNT)

Most web browsers and some mobile operating systems/applications include a DNT feature you can activate to signal your preference not to be tracked online. No uniform standard for recognizing/responding to DNT signals is finalized, so we do not currently respond to them. If an online tracking standard is adopted that we must follow, we will update this Policy accordingly. California law also requires us to disclose this.

12) Do US Residents Have Specific Privacy Rights?

In short: If you are a resident of the United States, you may have rights to request access to, correction of, a copy of, or deletion of your personal information, and to opt out of certain processing. These rights may be limited by law.

Categories of personal information collected (past 12 months)

The table below lists categories recognized by US privacy laws, with illustrative examples. It does not reflect everything we may collect from you; see “What Information Do We Collect?” for a full inventory. For the past twelve (12) months, our status is:

A. Identifiers (e.g., real name, alias, postal address, phone, unique ID, online identifier, IP address, email, account name) — Collected: No

B. Protected classification characteristics (e.g., gender, age, DOB, race/ethnicity, national origin, marital status, other demographics) — Collected: No

C. Commercial information (e.g., transactions, purchase history, financial/payment info) — Collected: No

D. Biometric information (e.g., fingerprints, voiceprints) — Collected: No

E. Internet/network activity (e.g., browsing/search history, online behavior, interactions with our sites/apps/ads) — Collected: No

F. Geolocation data (e.g., device location) — Collected: No

G. Audio/electronic/visual/similar (e.g., images, audio/video/call recordings in business activities) — Collected: No

H. Professional/employment (e.g., business contact details, job title, employment history if you apply for a job) — Collected: No

I. Education information (e.g., student records, directory information) — Collected: No

J. Inferences (e.g., profiles about preferences/characteristics) — Collected: No

K. Sensitive personal information — Collected: No

We may also collect other personal information outside these categories when you interact with us (e.g., customer support, surveys/contests, providing Services/responding to inquiries).

Sources: See “What Information Do We Collect?”

Use/Sharing: See “How Do We Process Your Information?” and “When and With Whom Do We Share Personal Information?”

Do we sell or share personal information?

We have not disclosed, sold, or shared personal information with third parties for business or commercial purposes in the past twelve (12) months, and we will not sell or share personal information of site visitors/users/consumers in the future.

Your US rights may include:

to know whether we process your personal data;
to access your personal data;
to correct inaccuracies;
to request deletion;
to obtain a copy of personal data you previously provided;
to be free from discrimination for exercising rights;
to opt out of targeted advertising, sale of personal data, or profiling for decisions with legal/similar significant effects.

How to exercise: submit a Data Subject Access Request or contact us. We will verify your identity and respond per applicable law. You may appoint an authorized agent; we may require proof of authorization and verify your identity.

13) Do Other Regions Have Specific Privacy Rights?

In short: You may have additional rights depending on your country.

Australia & New Zealand

We collect/process personal information under the Privacy Act 1988 (AU) and the Privacy Act 2020 (NZ). This Policy satisfies their notice requirements (what we collect, sources, purposes, and recipients). If you decline to provide necessary personal information, it may affect our ability to:

offer requested products/services;
respond to/support your requests;
manage your account;
verify your identity and protect your account.

You may request access or correction at any time (see “How Can You Review, Update, or Delete the Data We Collect?”). If you believe we process your personal information unlawfully, you may complain to the OAIC (Australia) or the OPC (New Zealand).

14) Do We Make Updates to This Notice?

Yes. We will update this Policy as necessary to remain compliant with relevant laws. The updated version will be indicated by a revised “Last updated” date at the top. If we make material changes, we may notify you by posting a prominent notice or contacting you directly. Please review this Policy frequently to stay informed about how we protect your information.

15) How Can You Contact Us About This Notice?

Email: [email protected]

Mail:

Purple People Media FZ LLC

406–407 Tower Building, Dubai Studio City

Dubai, Dubai, United Arab Emirates

16) How Can You Review, Update, or Delete the Data We Collect?

You have the right to request access to the personal information we collect from you, details on how we process it, to correct inaccuracies, or delete your personal information. You may also have the right to withdraw consent. These rights may be limited by law in some circumstances. To submit a request, please file a Data Subject Access Request.