هذه الحلقة برعاية Tickmill
As Artificial Intelligence continues to accelerate at a pace described as the “fastest technology revolution in the history of mankind,” marketing leaders are being urged not to lose sight of the human element that drives consumer trust.
Speaking on the latest episode of the podcast, Udit Agarwal, VP and Global Head of Marketing for Exotel, discussed the seismic shifts occurring in the marketing and communications sector following the explosion of Generative AI.
The “Waymo” Analogy: Why Trust Requires Humans
While AI models like Gemini and ChatGPT have revolutionized content creation and workflow automation, Agarwal argues that the “Human in the Loop” philosophy remains irreplaceable.
Drawing a parallel to the autonomous vehicle industry, Agarwal pointed to Waymo, Google’s driverless car project. “It goes by all traffic rules… but people still feel if there is a human in it, they feel safe,” Agarwal explained.
In the context of marketing and customer experience (CX), the logic is identical. While AI can process data and automate routine tasks with incredible speed, it is the human oversight that creates believability and emotional connection. “It is human-assisted AI, and AI-assisted humans,” he noted, emphasizing that this hybrid approach is where true differentiation lies for brands today.
The Death of the Keyboard?
Beyond operational workflows, Agarwal highlighted a massive generational shift in how consumers interact with technology: the move from typing to voice.
“I’m typing less because I’m talking more,” Agarwal admitted, noting that the next generation is growing up commanding AI assistants like Alexa rather than searching via text.
This shift presents a massive opportunity for brands to leverage AI voice agents that can converse naturally in any language, reducing the need for massive human support teams while maintaining high-quality service.
Dubai: A Global AI Capital
The conversation also turned to the United Arab Emirates’ strategic positioning in the global tech ecosystem. With the UAE pledging billions toward AI development and initiatives like “Zero Bureaucracy,” the region is rapidly transitioning from an oil-based economy to a digital-first powerhouse.
“The UAE is very aggressive to create this as one of the tech capitals in the MENA region,” Agarwal stated, citing sovereign AI data centers and government incentives as key drivers for international tech investment.
Listen to the full interview with Udit Agarwal to learn how to overcome AI fatigue and why cultural context matters more than just language translation.
