The UAE Media Council has launched the “Amen” digital platform to allow the public to monitor and share feedback on media content published in the country.
The initiative reflects the view that society is a key partner in safeguarding the media landscape and preserving its values. Amen seeks to foster community engagement to build a responsible media environment that supports the UAE’s leadership in advancing the media sector.
Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the UAE National Media Office and Chairman of the UAE Media Council, said the UAE’s leadership “places individuals and communities at the core of its priorities.”
He noted the country’s commitment to instilling awareness and responsibility across all sectors, especially the media, which he described as “society’s voice and a platform for its aspirations.”
Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the UAE National Media Office and Chairman of the UAE Media Council, emphasised that the UAE’s leadership places individuals and communities at the core of its priorities. He noted its commitment to instilling awareness and responsibility across all sectors, especially the media, which serves as “society’s voice and a platform for its aspirations,” according to a report by the Emirates News Agency (WAM).
UAE launches “Amen” platform to enable public feedback on media content
Al Hamed highlighted the UAE’s aim to build a media environment that reflects Emirati identity, aligns with national ambitions, and nurtures talent and creativity.
“Content is a responsibility. It shapes society’s thinking, awareness, and attitudes, and reflects the nation’s image and standing. What we publish must elevate and benefit society, build positive awareness, and express our values, humanity, and national identity – which we proudly uphold,” he said.
“Society, in all its diversity, is a partner in building a responsible national media that fosters informed engagement and preserves credibility. This partnership supports the sustainable growth of media content in the UAE, reflecting our advanced leadership in promoting open dialogue,” he added.
Amen aims to enhance content quality while safeguarding the UAE’s values, cultural integrity, and social cohesion. It empowers citizens and residents to actively shape a media landscape based on ethical standards, balanced reporting, and responsible expression.
Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, said Amen aligns with the objectives of the Year of Community, declared by President Sheikh Mohamed bin Zayed Al Nahyan.
He explained that the platform provides an interactive channel for community members to preserve societal values and instil awareness among future generations.
Al Shehhi added that Amen provides an open, direct communication channel to ensure media content aligns with community standards, upholds national values, and promotes responsible, creative, and impactful production.
He said the platform is part of an integrated regulatory framework that the UAE Media Council is expanding to build a professional and accountable media environment.
