Miral has reported a summer of growth for Yas Island and Saadiyat Island, with both destinations recording increases in visitor numbers.
Yas Island recorded a 15 per cent increase in visitation numbers while Saadiyat Island saw a 14 per cent increase across its cultural landmarks and hotels.
Yas Theme Parks achieved a 9 per cent increase in visits compared to last year, with August recording a 16 per cent surge. International visitation grew by 50 per cent year-on-year, the company said in a statement.
teamLab Phenomena Abu Dhabi surpasses expectations since April opening
The theme parks saw contributions from key markets including the GCC with 31 per cent growth, China with 31 per cent growth, Russia with 86 per cent growth, and the UK with 47 per cent growth.
TeamLab Phenomena Abu Dhabi
AI Generated
TeamLab Phenomena Abu Dhabi is an immersive art museum located on Saadiyat Island in Abu Dhabi, United Arab Emirates, that opened in April 2025. It features artworks that are created through algorithms and are designed to change based on visitor interaction, aiming to provide a unique and evolving art experience.
Saadiyat Island recorded a 14 per cent increase in cultural landmark visitation. teamLab Phenomena Abu Dhabi, which opened in April 2025, surpassed visitation expectations.
Yas Island achieved an average occupancy rate of 85 per cent over the summer, with occupancy peaking at more than 90 per cent. The WB Abu Dhabi hotel reached its highest ADR at AED1,470 in August 2025.
Saadiyat Island’s hotels and resorts recorded a 66 per cent hotel occupancy and achieved an average ADR of around AED1,000 throughout summer.
“This summer has been a milestone season, with growth across Yas Island’s world-class attractions, and Saadiyat Island’s cultural landmarks, combined with the exceptional debut of teamLab Phenomena Abu Dhabi on Saadiyat, reflecting the strength of Abu Dhabi’s diverse leisure and cultural offering. These results show that visitors from across the globe are increasingly seeking the immersive experiences our emirate provides, reinforcing Abu Dhabi position as a global destination for tourism,” Dr Mohamed Abdalla Al Zaabi, Group CEO, Miral said.
Yas Island Kids go free offering grows 31% as family visits increase
Footfall on Yas Marina and Yas Bay Waterfront increased by 27 per cent compared to last summer.
The Yas Neighbour Hotel Partner programme, launched last year, recorded a 67 per cent growth. The programme leverages Yas Island’s success to benefit neighbour hotels in the capital.
Yas Island’s Kids Go Free offering recorded 31 per cent growth in 2025. The destination drove visitation from key source markets including GCC, UK, India and Russia.
