Legend Holding Group has signed an agreement with Dubai Industrial City, part of TECOM Group PJSC, to build a mobility and green energy solutions facility in the manufacturing and logistics hub.
The facility will span more than 1 million sq.ft. and integrate automotive industry supply chain needs. Legend Holding Group will invest AED300 million in the development and operations of the hub, which is set to launch in 2027.
The project will create more than 700 jobs across sales, assembly line operations, engineering, servicing, and back-office functions.
Dubai Industrial City to host Legend Holding Group’s 1 million sq.ft. manufacturing facility
Saud Abu Alshawareb, Executive Vice President of Industrial at TECOM Group, spoke on behalf of Dubai Industrial City.
“Bolstering the mobility sector is essential to advancing future-focused growth, and we welcome Legend Holding Groupโs integrated hub to Dubai Industrial City. This hub will not only bolster the UAEโs manufacturing capabilities but also significantly enhance the automotive supply chain within the region. Our robust infrastructure and strategic location are designed to support such ambitious projects that foster innovation and create a thriving manufacturing ecosystem aligned with the visionary Operation 300bn, Make it in the Emirates, and Dubai Economic Agenda โD33โ strategies,” Saud Abu Alshawareb, Executive Vice President of Industrial at TECOM Group, on behalf of Dubai Industrial City said in a statement.
“Our investments mark a strategic vision to position Legend Holding Group as a leader in automotive and mobility, leveraging innovative automation solutions. Together with Dubai Industrial Cityโs team, we are shaping a future where Legend becomes one of the most trusted names in the industry; a one-stop destination for all mobility needs and beyond. This state-of-the-art facility is designed to be a landmark in Dubai Industrial City, serving as a comprehensive ecosystem for the automotive sector, encompassing the total supply chain from sales to aftersales as well as sustainable energy solutions and localised manufacturing. Weโre investing in Dubaiโs future through this project to drive innovation towards a greener, more connected automotive landscape,” Mira Wu, Co-Founder and Vice Chairperson of Legend Holding Group added.
Assembly lines and charging solutions
The hub will feature assembly line zones for Legend Motorcycles, which will assemble 15,000 EV and non-EV industrial motorcycles bearing the ‘Made in UAE’ brandmark each year.
The facility will include Legend Motors’ aftersales services for dealerships under the brand, covering gasoline, electric vehicle (EV), and plug-in hybrid EV (PHEV) models.
The hub will also house Legend AutoHub, which handles more than 200,000 vehicles a year in the pre-owned vehicle market, and Legend Green Energy Solutions, an EV charging operator. The facility will be equipped with solar panels to generate clean energy and improve its consumption mix.
Legend Holding Group was established in 2008 and serves more than 1 million customers each year across Asia, the Americas, Europe, and Africa. The group operates in the automotive, logistics, green energy, media and tourism, oil and gas, and technology sectors.
The group selected Dubai Industrial City for its hub to leverage the district’s proximity to transport networks such as Al Maktoum International Airport and Jebel Ali Port. The district is home to an Etihad Rail freight terminal and hosts more than 1,100 customers and 350+ factories. The masterplan features six sector-oriented zones.
Dubai Industrial City has operated for more than 20 years and is part of TECOM Group’s portfolio of business districts, which include Dubai Internet City, Dubai Media City, Dubai Production City, Dubai Studio City, Dubai International Academic City, Dubai Knowledge Park, Dubai Design District (d3), and Dubai Science Park.
