Emaar has released a new commercial promoting its upcoming New Year’s Eve celebration in Downtown Dubai, with the video first shared by Emaar founder Mohamed Alabbar on his official Instagram account.
The short film highlights the scale and atmosphere of the annual event, featuring sweeping shots of Burj Khalifa’s fireworks and light show. The campaign reinforces Downtown Dubai’s position as one of the world’s most-watched New Year’s Eve destinations and ends with the phrase, “New Year’s Eve Like No Other.”
Alabbar’s post signals the start of Emaar’s build-up to the celebrations, with the developer expected to release fuller details on programming, timings and crowd-management plans in the coming weeks.
