Emaar Properties is preparing to expand into Syria through a direct presence under its own brand.
Emaar is moving to sever or bypass earlier local partnership arrangements in Syria, opting instead to operate as a direct owner and operator of its projects there. The account framed the shift as part of a broader strategic direction tied to the leadership of Mohamed Alabbar, Emaar’s founder and chairman.
The move is designed to give the company greater flexibility in managing its regional expansion and executing projects in line with its long-term vision.




