In a move set to reshape the trajectory of one aspiring entrepreneur, Decisive Zone, one of Dubai’s leading business setup advisory firms, has officially announced the winner of its highly anticipated half-million-dirham prize. The announcement comes as the culmination of a rigorous campaign designed to empower startups and fuel the UAE’s dynamic business ecosystem.
The event, covered by Lana Time, highlights the company’s commitment to going beyond standard consultancy by actively investing in the success of new market entrants.
A Life-Changing Opportunity
The AED 500,000 prize is more than just a cash injection; it serves as a comprehensive launchpad for the winner’s business vision. According to the announcement, the award includes not only funding but also strategic support to navigate the complexities of establishing a foothold in Dubai’s competitive market.
Dyuti Parruck, CEO of Decisive Zone and a well-known figure in the UAE’s business setup sector (often dubbed “Mr. Golden Visa”), emphasized the company’s mission during the reveal.
“At Decisive Zone, we believe that the true value of business setup services lies in partnership, not just processing. This half-million-dirham prize is our way of backing the boldest ideas and ensuring that financial barriers don’t stand in the way of innovation. We are thrilled to see what the winner will achieve with this boost.”
Empowering the Next Generation
The competition attracted a flood of entries from across the region and beyond, reflecting Dubai’s growing status as a global hub for entrepreneurship. The selection process focused on the viability, scalability, and impact of the proposed business concepts.
The winner—whose innovative approach impressed the panel of judges—will now have access to Decisive Zone’s full suite of services. This includes:
- Licensing and Visa processing: Streamlining the administrative hurdles.
- Operational support: Guidance on banking, compliance, and local regulations.
- Strategic mentorship: Direct access to industry experts to refine their business model.
The Bigger Picture
This initiative aligns seamlessly with the UAE’s broader “Projects of the 50” and the Dubai Economic Agenda (D33), which aim to double the size of Dubai’s economy over the next decade. By facilitating the entry of new businesses and supporting them with substantial capital, private sector players like Decisive Zone are playing a crucial role in realizing this national vision.
For the winner, today marks the beginning of a transformative journey. For the wider business community, it serves as a reminder that in Dubai, ambitious ideas are always within reach of the right support.




