Coffee Planet has introduced a new monogram centred on the initials ‘CP’, a visual identity move timed to reflect the company’s expansion across the GCC and into business lines that stretch well beyond retail coffee shops.
The abbreviation has already been in informal use among clients and industry contacts. The company is now formalising it as a brand symbol intended to travel across roasting, manufacturing, hospitality, private label, technical services and on-the-go retail formats.
“Coffee Planet has grown significantly over the years, and today we operate across far more than a traditional coffee business. CP is already how many refer to us, so creating a symbol around those initials felt like a natural evolution. We wanted something distinctive that could represent Coffee Planet across different markets and experiences, while still reflecting what has always been at the heart of the brand – coffee,” Allan Jones, Founder and Chairman of Coffee Planet said in a statement.
The monogram incorporates three elements: the letters C and P are formed within the shape of a coffee bean, with the surrounding design suggesting a universe revolving around it. The symbol is also designed to read differently depending on viewing angle – from above, it suggests a coffee cup; from the front, a portafilter.
The company says its UAE retail presence now spans more than 600 outlets across 40 retail brands, alongside e-commerce and quick-commerce channels. Its on-the-go network includes partnerships with 80-plus Emarat petrol stations and more than 20 Union Coop locations.
The monogram will appear across brand, marketing, digital and event touchpoints alongside the existing Coffee Planet wordmark, with the long-term aim of letting the ‘CP’ symbol stand on its own.
