Careem, the UAE-based platform known as the Everything App, has concluded its Ramadan “Tip Matching” initiative, raising a total of almost AED 6 million for frontline workers across the country.
The campaign, which ran from February 18 to March 31, saw the company match every customer tip of AED10 or more – at no cost to the customer – directing the funds to delivery, rides, and Hala taxi Captains.
The scheme required no additional outlay from users. For every tip of AED 10 or above placed through the Careem platform, the company contributed an equal amount directly to the Captain who had completed the service. The initiative covered Captains working across Careem’s delivery, rides, and Hala taxi operations, with over 31,000 workers benefiting from the programme.
Over 160,000 tips matched as Careem rewards UAE captains in Ramadan tip initiative
Over the course of the campaign, more than 160,000 tips were matched. Some customers tipped in excess of AED 1,000 in total over the duration of the initiative, reflecting a level of community participation that the company described as having exceeded its expectations.
“This Ramadan, our Captains became a vital lifeline for our cities, but they didn’t do it alone. I am deeply grateful to the customers who became partners in our mission of serving our communities. Your generosity towards Captains in the form of tips was a powerful act of recognition for the Captains’ hard work. We were honored to match your contributions, but the spark came from you. Thank you for letting us be part of your journey of giving and for helping us ensure that those who serve our community are rewarded for their tireless service and resilience,” Mudassir Sheikha, CEO and co-founder of Careem said in a statement.
Beyond the financial element of the campaign, Careem extended its support through the distribution of over 10,000 Iftar meals across the Emirates.
The meals were provided in collaboration with the Roads and Transport Authority (RTA) and other entities. The company also hosted a series of Iftar gatherings for delivery Captains, with the stated aim of fostering a sense of belonging and recognition for their efforts throughout the Holy Month.
Ramadan represents one of the periods of highest demand for delivery and ride-hailing services across the UAE, with activity rising considerably in the evenings around Iftar and Suhoor.
For Captains – many of whom fast while continuing to work – the season presents both opportunity and hardship. Careem’s initiative sought to use that period of heightened activity to channel additional income directly to its workforce, while simultaneously involving its wider customer base in the effort.
The campaign period of just over six weeks resulted in a combined total – from customer tips and company matching – of nearly AED 6 million distributed across Careem’s Captain community in the UAE.
