Arada has announced Inaura, a hospitality and residences concept centred on fitness, with sales for its first development, Inaura Downtown, set to begin by the end of January.
The brand is based on kinetic wellness, which aims to integrate movement, balance and wellbeing into city life.
Dutch firm MVRDV has designed the first Inaura location in Downtown Dubai. The tower stands over 200 metres tall and has 42 floors. The building features a central orb structure that houses a social and dining space, providing a 360-degree view of Burj Khalifa, Business Bay, and Dubai Mall.
Inaura Downtown Dubai: Arada unveils 42-storey wellness residences and hotel
The design transitions from street-level spaces facing the city to more private areas at higher levels, reflecting a progression from energy to recovery.
Inaura Downtown includes a hotel tower with 114 branded residences. These comprise The Sky Penthouse, a three-storey, six-bedroom home, two duplex, five-bedroom Sky Villas, and apartments ranging from one to four bedrooms.
“Wellbeing today is defined by energy, movement and how we live day to day. Inaura brings this to life by creating places where physical vitality and urban experience meet. This brand reflects how people now want to live: connected to their environment and supported by spaces that foster momentum,” Prince Khaled bin Alwaleed bin Talal Al Saud, Executive Vice Chairman of Arada said in a statement.
“With Inaura, we’re bringing together design, fitness and ritual to build spaces where energy flows through every element and cultivates belonging. This is the first in a series of kinetic wellness destinations designed to scale globally, combining rhythm, function and purpose to meet a growing demand for homes and hotels that prioritise movement, balance and everyday performance,” Ahmed Alkhoshaibi, Group CEO of Arada added.
Arada’s Inaura brand brings kinetic wellness concept to Downtown Dubai real estate
The development features a 3,000 sqm multi-level Formative gym and fitness centre with yoga, boxing, Pilates, and dance studios.
Other facilities include a medical clinic, a spa with cryotherapy, hydrotherapy, and sound and bath therapies, and F&B options across the ground podiums and the orb, which will host a Sky Lounge.
The tower also has co-working spaces, meeting rooms, a cinema, library, and children’s play area.
The residences feature layouts, materials and planning focused on comfort, functionality and liveability. All homes have floor-to-ceiling glazing and separation between living, private and service areas, maximising natural light.
Balconies offer views across Downtown Dubai. Residents have access to shared wellness, hospitality and lifestyle spaces within the tower.
The site is at the edge of Downtown Dubai and occupies a Burj Khalifa view corridor, a positioning within the district. The development has connectivity to Dubai Mall, Business Bay, Dubai International Financial Centre (DIFC) and transport routes, placing it at the intersection of the city’s cultural, commercial and lifestyle hubs.
Inaura Hotel spans ten lower floors of the tower, offering a hospitality experience rooted in movement, recovery and connection. The hotel is designed for guests who treat fitness and wellness as part of daily life and blends rooms and suites with access to the tower’s shared facilities.
The tower is LEED Gold precertified, combining design, performance, and wellbeing-focused facilities and amenities, reflecting the shift toward wellness-led real estate in city centres.
Inaura builds on Arada’s experience in branded and wellness-led living, following developments such as Armani Beach Residences at Palm Jumeirah, W Residences at Dubai Harbour and Akala, the world’s first precision wellness destination.
While Akala focuses on longevity and restorative care, Inaura centres on movement, architecture and energy. The launch draws on Arada’s experience in the fitness space, managed by the Formative brand, which oversees the UAE’s largest group of gyms by revenue.
