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Riyadh: Power, Heritage, and Vision


Riyadh is the political, economic, and cultural heart of Saudi Arabia. Long a city rooted in tradition, it is now undergoing a transformation that is reshaping its skyline, its economy, and its global role. The capital is emerging as a hub for investment, technology, and culture, attracting entrepreneurs, innovators, and visitors from around the world.

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Riyadh: Tradition meets Vision

Riyadh combines deep heritage with ambitious plans for the future. The city’s historic palaces, souks, and cultural sites stand alongside new districts, mega-projects, and global events that are placing it firmly on the world stage.

From business and politics to fashion, sport, and the arts, Riyadh reflects both the roots of the Kingdom and the scale of its vision.


Riyadh offers a growing mix of culture, leisure, and adventure. Visitors can explore Diriyah, the birthplace of the Saudi state and a UNESCO World Heritage site, or wander through the National Museum to discover the Kingdom’s history.

Modern Riyadh is equally dynamic, with luxury shopping malls, fine dining, and a fast-rising arts scene. For relaxation, the city’s parks and new urban spaces offer an escape, while major festivals and concerts bring international performers to the capital.