The Giving Movement has teamed up with UAE popsicle brand House of Pops for a three-day in-store activation at Mall of the Emirates, running from May 21 to 23, to celebrate the launch of its Summer Refresh collection.
The new range updates TGM’s core everyday staples in a gelato-inspired colour palette: Sorbet Yellow, Dusted Grape, Jelly Mint, and Coral. The collection covers adult and children’s sizes.
Visitors to the Mall of the Emirates store will receive complimentary House of Pops popsicles made in shades drawn from the collection, while stocks last.
The Giving Movement’s Summer Refresh collection is available at TGM retail locations across the UAE and Saudi Arabia, and online at thegivingmovement.com. The Mall of the Emirates activation runs during regular mall trading hours through Saturday.
