Fine Hygienic Holding (FHH), the hygiene company headquartered in the MENA region, has launched Fine Baby® Total7 Protection & Comfort, a diaper developed through consumer research conducted across the region and a partnership with Italy-based Fameccanica.
The product was unveiled at a launch event for UAE customers.
Fine Baby® Total7 Protection & Comfort was developed using consumer research from the region and is designed to address the needs of babies and parents, according to the company.
Fine Hygienic Holding introduces new baby diaper with 12-hour dryness
The diaper is built on the company’s existing Fine Baby product line. It offers up to 12 hours of dryness, double protection against side leaks, materials described by the company as breathable, a waistband with elastic for flexibility, and what FHH calls a fit designed to allow movement.
The product is manufactured using diaper technology developed in partnership with Fameccanica, a company based in Italy. FHH described the manufacturing technology as among the most sophisticated in the world. The company said the investment reflects its approach to bringing innovation to the Middle East.
Speaking at the UAE launch event, Maurizio Patarnello, CEO of Fine Hygienic Holding, said: “We are proud to introduce Fine Baby® Total7 Protection & Comfort to the region as part of our continued commitment to delivering best-in-class innovation and top quality.”
“With Fine Baby® Total7 Protection & Comfort, we aim to drive value in the baby diaper category in partnership with our customers and bring meaningful benefits to families,” he added.
Fine Hygienic Holding was founded in 1958. The company said the launch of Fine Baby® Total7 Protection & Comfort represents a milestone in its history and reflects its investment in innovation and its commitment to quality and care.
