Dubai Shopping Festival Auto Season returns for second edition from January 2 to January 11, 2026, expanding its programme with parades, exhibitions and motorsport experiences across the city.
The ten-day event forms part of the 31st Dubai Shopping Festival and brings together car enthusiasts, families, collectors, industry leaders and automotive brands.
“DSF Auto Season brings together car enthusiasts, families, collectors, industry leaders and global automotive brands for ten days of unmissable parades, rare vehicle showcases, motorsport-inspired experiences and large-scale gatherings across Dubai” organisers said in a statement.
DSF Auto Season returns January 2026 with Porsche Parade and supercars showcase
City Walk will host the Collectors Hub from January 2 to 4, displaying limited-edition supercars, vintage classics, special-build vehicles and private collections from the region.
The three-day hub offers opportunities for collector networking, photography and meet-ups.
The Yalla Dubai Parade on January 2 will travel from Oman to Nad Al Sheba Square, marking the start of the season.
On January 3, the Porsche Parade will feature models from across the manufacturer’s history, travelling from Coca Cola Arena to Nad Al Sheba Square.
The Supercars Parade on January 4 will showcase supercars, hypercars and performance models, departing from the Coca-Cola Arena area to Nad Al Sheba Square.
Automotive brands and dealers across Dubai will offer discounts, model promotions and deals throughout the January 2-11 period as part of the Auto Flash Sale.
Residents and visitors can explore models and offers at showrooms across the city.
Dubai Auto Season 2026: Free motor show at City Centre Mirdif on January 10
Auto Socials will take place at Nad Al Sheba Square from January 2 to 4, hosting family gatherings, themed showcases and opportunities for enthusiasts to connect.
City Centre Mirdif will host the Mirdif Motor Show on January 10, featuring displays, models and lifestyle experiences. Entry is free.
Dubai Studio City will host Middle East Cars & Bikes Week on January 10 and 11, featuring supercars, custom bikes, drifting zones, stunt shows, brand activations and mainstage entertainment.
The two-day event offers experiences for families and motoring enthusiasts.
DSF Auto Season 2026 will take place at locations including Bluewaters, City Walk, Nad Al Sheba Square, City Centre Mirdif and Dubai Studio City.
The programme includes citywide parades, collector showcases, retail activations, motorsport zones, youth experiences and community gatherings.
DSF 2025-2026 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners including Al-Futtaim Malls (Dubai Festival City Mall and Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Souq Al Seef, Bluewaters, Ibn Battuta Mall, Nad Al Sheba Mall, Palm Jumeirah Mall and The Outlet Village), Emirates airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira) and Merex Investment (City Walk and The Beach, JBR).
