Choithrams and PARKONIC have introduced a ticketless parking system across three store locations in the UAE, with the roll-out set for completion by mid-April.
The pilot covers Choithrams’ DEC Marina store, JVC Manhattan and Dubai Silicon Oasis. The system is powered by PARKONIC OS, a parking operating system that manages parking across locations without the use of physical tickets.
Under the new system, customers receive one hour of parking at no charge. Validation takes place at checkout, where customers provide their vehicle licence plate number. The duration is then adjusted at the point of exit.
Choithrams removes parking tickets at DEC Marina, JVC and DSO stores, customers can pay with SALIK
Parking beyond the free period is charged at AED 15 per hour. Payments can be made through options available at the location, including QR code or through SALIK account deduction, where applicable.
Mark Mortimer-Davies, CEO at Choithrams, said: “At Choithrams, being customer-centric is at the heart of what we do, and we are always looking at ways to make the shopping experience as smooth as possible. We understand that something as simple as finding a parking space can shape the overall visit – no one wants to arrive and struggle to find a spot!”
He added: “So, we’re putting our customers’ needs first, not only as a retailer, but as a brand that wants to make everyday experiences easier. This marks a step towards smarter, more integrated retail infrastructure, and we’re delighted to be working with PARKONIC to make this happen.”
Imad Alameddine, CEO of PARKONIC, said: “Retail today is no longer just about what happens inside the store, but how seamlessly the entire visit comes together. Our collaboration with Choithrams focuses on removing everyday friction points, starting from the moment customers arrive. By simplifying parking into a seamless, ticketless experience, we are supporting a more effortless and enjoyable journey for their customers.”
The initiative reflects Choithrams’ focus on reducing parking friction and managing parking usage patterns across its stores. PARKONIC’s system is designed to structure parking flow and support store visits.
The roll-out forms part of Choithrams’ work on operations and customer experience across its UAE stores.
