Keeta has launched its on-demand food delivery operations in Bahrain, marking the platform’s expansion into its fifth Gulf market.
The launch took place at a ceremony in Manama attended by Abdulla bin Adel Fakhro, Minister of Industry and Commerce, and Ni Ruchi, Ambassador of the People’s Republic of China to Bahrain. Representatives from government entities, businesses, and the restaurant sector were present.
The platform, backed by Meituan, a technology company that operates China’s food delivery platform Meituan Waimai, has previously launched services in Saudi Arabia, the United Arab Emirates, Kuwait, and Qatar.
Keeta food delivery app launches in Bahrain with free delivery offers
“The launch of its operations in Bahrain aligns with its vision of providing efficient and reliable delivery services that enhance the consumer experience, while supporting local restaurants through long-term strategic partnerships aimed at improving operational performance and achieving sustainable growth., the company said in a statement.
Keeta’s services use technology systems from Meituan that analyse traffic conditions, delivery distance, and order characteristics. The systems work to improve delivery time estimates and support service commitments. The platform operates compensation mechanisms for instances where delivery timelines are not met.
The company announced promotional offers at launch, including meal discounts and free delivery at partner restaurants. The offers do not require subscriptions or fees.
Keeta app operates in Manama with 24/7 customer support
Keeta has established operations in Bahrain that include a network of delivery riders, service standards, and a support team. A customer service centre operates 24 hours per day, seven days per week.
For restaurant partners, Keeta provides support that covers onboarding, operations, and performance enhancement. The support uses data analysis and collaboration between the platform and restaurants.
The platform features restaurants from Bahrain alongside regional and international food and beverage brands at launch.
