Joe & the Juice and Deliveroo will launch a two-day pop-up Beach Club at Kite Beach in Dubai on December 13 and 14.
The health-driven coffee and juice concept is partnering with its delivery partner Deliveroo to host the event, which will run from 9am to 6pm on both days.
Guests can participate in kayaking and stand-up paddle sessions, a surfboard balance challenge and Mรถlkky, a Nordic throwing game. The setup will feature pink and teal branding.
Kite Beach pop-up: What to expect at Joe & the Juice Beach Club
Prizes will be distributed throughout the weekend, including merchandise and giveaways.
Access to kayaking and stand-up paddle sessions on December 14 will be limited and confirmed on a first-come, first-served basis. Registration opens on Wednesday, December 10.
Sign-up links will be available in the Deliveroo and Joe & the Juice Instagram bios. Bookings will be secured upon receipt of a confirmation email.
The collaboration will feature items from Joe & the Juice’s menu, including The Power Shake and Hell of a Nerve juice.
Joe & The Juice was founded in Copenhagen, Denmark, by Kaspar Basse in 2002. The company operates more than 400 locations in 22 countries and offers juices, shakes, coffee and sandwiches prepared with ingredients that are described as high-quality, natural and local.
The company uses its Joe Loyalty app to create offerings for customers. Joe & the Juice states it is committed to minimising its impact on the environment, including limiting food waste and reducing emissions.
Lavoya, which operates Joe & the Juice in the region, was co-founded by Walid Hajj and Fahad Alhokair in 2021.
Deliveroo was founded in 2013 by William Shu and Greg Orlowski. The company joined forces with DoorDash in 2025 and operates in over 40 countries, nine of which feature Deliveroo’s product and brand.
