Carisa Janes, founder and former owner of Hourglass Cosmetics, will launch her new luxury beauty brand, Outside In, tomorrow, Thursday, November 14, 2025, debuting with three products designed to appeal to high-end consumers.
The collection debuted with a Silk Serum Foundation priced at $64 and available in 25 shades, accompanied by a $52 brush and a Floral Reserve Facial Oil retailing for $72, according to the brand’s official Instagram account and beauty industry reporting.โ
Janes conceived the idea for Outside In during the Covid-19 pandemic while isolated in Palm Desert, California. The enforced downtime provided her with the opportunity to revisit a concept she had shelved approximately a decade earlier. The brand represents her third major venture in the beauty space.โ
Janes originally founded Hourglass Cosmetics in 2004, selling it to Unilever Prestige in 2017 for a reported valuation between $250 and $300 million. Despite the acquisition, she continues to lead Hourglass as of 2025, maintaining her creative and strategic direction over the luxury color cosmetics line.โ
The launch environment differs significantly from her first entrepreneurial endeavor. The premium beauty landscape has become increasingly saturated, with luxury cosmetics brands proliferating across retail channels. Consumer budgets have tightened substantially, while customer expectations have simultaneously risen to unprecedented levels.โ
Carisa Janes: Three-Brand Portfolio
Janes is currently dividing her professional responsibilities across three distinct beauty ventures. Beyond Outside In, she acquired Nature of Things, a luxury body and fragrance line, in October 2023, relaunching it in September 2025. She continues her executive role at Hourglass, creating a demanding portfolio of leadership positions.โ “I still feel vulnerable, but it’s less scary than it was the first time,” Janes stated regarding the new launch, reflecting on her evolving perspective as a serial entrepreneur.โโ
Hourglass, Janes’ original brand, built its reputation on 100 percent cruelty-free formulations and high-performance products that bridge makeup and skincare innovation. When sold to Unilever, the brand generated approximately $70 million in annual net sales
