Alex Zagrebelny, Founder and CEO of R.Evolution, has unveiled a relocation support programme worth up to AED2.5 million aimed at attracting high-net-worth residents from across the MENA region to Dubai.
The initiative applies to buyers in the MENA region who purchase residences in Eywa Tree of Life, the developer’s flagship wellness-focused residential project located in Business Bay.
The programme comes as growing numbers of families across the region reassess long-term living destinations amid an evolving geopolitical landscape. While many countries across the Middle East continue to develop rapidly, Dubai has increasingly positioned itself as a global hub known for stability, security and economic opportunity.
Zagrebelny said the initiative was designed to support families seeking a safe and stable environment while making the transition to life in Dubai as seamless as possible.
“Dubai today stands out globally for its stability and safety,” Zagrebelny said. “Families want to know that their children can grow up in a secure environment, with access to world-class infrastructure, education and opportunity. Dubai provides that confidence, and we see more people across the region choosing the city not only for investment, but as a long-term home.”
The relocation support package can reach up to AED2.5m, depending on the value of the residence purchased, and is intended to cover relocation logistics, temporary accommodation and lifestyle costs while the buyer’s home is under construction.
The programme applies exclusively to residences at Eywa Tree of Life, which is scheduled for handover at the end of 2026. Under the offer, rental support will be provided until the residences are handed over to their owners or 12 months from the commencement of the programme support.
A key feature of the programme is that the size of the rented apartment will match the size of the residence purchased at Eywa Tree of Life.
For example, buyers acquiring a three-bedroom residence at Eywa Tree of Life will be provided with a three-bedroom rental apartment during the interim period.
According to the developer, this approach ensures families maintain the same standard of living during their transition to Dubai.
“Relocating to another country is a significant decision,” Zagrebelny said. “Our goal is to remove the practical barriers that people often face when making that move. If someone chooses Dubai for their future, we want to help make that transition effortless.”
The programme will be available to only ten buyers, making it one of the most exclusive relocation incentives currently offered in Dubai’s luxury real estate market.
Zagrebelny said the limited number reflects Eywa’s vision of creating a carefully curated residential community.
“Eywa was designed as more than a residential building,” he said. “We are creating a community of like-minded residents who value wellbeing, architecture and a deeper connection to their home.”
Developed by R.Evolution, Eywa has attracted global attention for its distinctive architecture and focus on wellness-driven living. The project integrates nature-inspired design, sustainability technologies and amenities aimed at supporting residents’ physical and mental wellbeing.
Dubai continues to attract strong interest from regional buyers, particularly from nearby markets, driven by the emirate’s pro-investment policies, global connectivity and high quality of life.
“Dubai has evolved into one of the world’s most dynamic cities,” Zagrebelny said. “For entrepreneurs, families and investors alike, it offers something very rare – a place where opportunity, safety and lifestyle come together.”
With only ten relocation packages available, the programme is expected to draw strong interest from MENA buyers seeking to establish long-term roots in Dubai.
