Emaar Properties has joined the 1 Billion Followers Summit as a strategic partner for the event’s fourth edition, the summit organisers have announced.
The UAE Government Media Office organises the summit, which will take place from January 9 to 11, 2026 at Dubai’s Emirates Towers, DIFC and the Museum of the Future. The event operates under the theme “Content for Good”.
The partnership aims to support content creators and provide infrastructure to transform their ideas into projects. It also positions the UAE as a host of international events and showcases Emaar’s work in city development.
Mohamed Alabbar: Emaar partnership positions UAE as content creation hub
“Our partnership with the 1 Billion Followers Summit reflects our commitment to positioning the UAE as a global hub for content creation,” Mohamed Alabbar, Founder of Emaar Properties said in a statement.
“Emaar’s expertise in smart, sustainable cities, innovative real estate, and world-class hospitality, retail, and entertainment provides creators with limitless opportunities. Iconic landmarks like Burj Khalifa and Dubai Mall offer unique backdrops that inspire millions worldwide, blending luxury, innovation, and sustainability,” he added.
“The partnership with Emaar adds significant value to the summit. It strengthens our ongoing efforts to position the UAE as a global hub for creativity and a magnet for talented content creators from around the world,” Saeed Al Eter, Chairman of the UAE Government Media Office added.
The collaboration provides creators with the opportunity to draw inspiration from Emaar’s projects and experiences to produce content, he said.
He pointed out that Emaar’s projects and experiences serve as an attraction for influencers and content makers, who seek to capture stories in settings.
Emaar to showcase smart city expertise at 1 Billion Followers Summit Dubai
The 1 Billion Followers Summit will provide Emaar with a platform to showcase its expertise in developing smart, sustainable cities and projects, as well as its strategies, to an audience of more than one billion people.
Content creators will gain an opportunity to explore Emaar’s projects and use them to produce content that raises awareness about sustainability and artificial intelligence in urban development. The summit represents the world’s gathering in the content creation economy.
Emaar recorded real estate sales during the first nine months of 2025, reaching around AED61 billion, a 22 percent increase compared to the same period last year.
This reflects investor confidence and demand for the company’s residential and commercial developments, which continue to meet the requirements of residents and investors.
