Binghatti Developers and Mercedes-Benz have announced a partnership to develop Mercedes-Benz Places – Binghatti City, a project with an investment value of AED30 billion.
The development represents the second collaboration between the Dubai property developer and the German automotive manufacturer, following Mercedes-Benz Places Dubai.
The project marks Binghatti‘s first masterplan community in the company’s history. The development will cover 10 million square feet in the Meydan area of Dubai.
Mercedes-Benz Places Binghatti City: AED30bn development unveiled in Dubai’s Meydan
Mercedes-Benz Places – Binghatti City is planned as a multi-tower development that will integrate residential towers within a community. The masterplan incorporates the Mercedes-Benz Sensual Purity design philosophy.
The masterplan will feature residences, cultural and leisure districts, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones, and dining, entertainment and community spaces.
The development is designed as a community where residents can access facilities within walking distance.
“To partner once again with Mercedes-Benz is a testament to our shared philosophy of excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City is envisioned as a world-class urban experience, a place where luxury and innovation converge to create a complete city within a city. This masterplan will become one of Dubai’s most distinguished destinations and a true symbol of elevated living,” Chairman Muhammad BinGhatti said in a statement.
Signing ceremony held at Mercedes-Benz Museum in Stuttgart
The signing ceremony took place at the Mercedes-Benz Museum in Stuttgart, Germany. Chairman Muhammad Binghatti and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, signed the agreement.
The project is scheduled to launch on January 14, 2026.
“Creating extraordinary experiences for our customers is at the core of who we are. With our next branded real estate project ‘Mercedes-Benz Places – Binghatti City’ in Dubai we are taking this promise to a new level, shaping destinations where our brand becomes something you can truly call home,” Geisen added.
The project will incorporate the Mercedes-Benz Sensual Purity design philosophy throughout the masterplan. This approach combines emotion and intelligence in architectural and spatial design.
Binghatti Developers operates as Dubai’s largest and fastest-growing property developer. Mercedes-Benz is a German automotive manufacturer. The partnership follows the completion of Mercedes-Benz Places Dubai.
