Arada has invested AED60 million in Brooki Bakehouse, the Australian bakery brand with a following of more than 4 million fans on social media. The transaction represents Brooki Bakehouse’s first external investment.
The investment by Arada’s hospitality and entertainment division will enable the brand to expand globally, beginning with the United Arab Emirates this year and followed by markets in 2026.
Brooke Bellamy founded Brooki Bakehouse in 2022. The business started as a 41-square-metre bakery in Brisbane’s Fortitude Valley and has grown into one of Australia’s dessert brands.
Arada backs Brooki Bakehouse with massive investment for UAE launch
The bakery is known for its cookies, celebration cakes, and pink aesthetic. The brand has cultivated a following and a reputation for queues that wrap around the block.
“โThis investment in Brooki Bakehouse reflects Aradaโs commitment to creating meaningful lifestyle experiences that connect people through culture, food and design, as well as our track record of investing in and expanding best-in-class Australian brands overseas. Our investment will enable Brooki to scale its reach into new markets, particularly in regions where Arada operates, including the UAE and the UK, while strengthening its base in Australia,” Ahmed Alkhoshaibi, Group CEO of Arada said in a statement.
The investment follows interest from international investors and franchise groups. Arada was selected as the partner due to its vision around creativity, design and experiences.
“This transaction is about taking an Australian story to a global stage. We built Brooki from scratch โ no shortcuts, no compromises โand now, with Arada, we have the platform and resources to share our creativity, quality, andcommunity with the world,” Brooke Bellamy, Founder of Brooki Bakehouse added.
Brooki’s growth has been marked by expansion from its Brisbane beginnings. The company has expanded to five Australian locations, with a Sydney Airport store opening this month.
Less than a year ago, Brooki made its international debut at a food festival in Abu Dhabi, where customers queued for over two hours to purchase cookies.
Arada’s hospitality and entertainment division will open a series of Brooki Bakehouse popups across the UAE from the end of November, including locations in Dubai, Abu Dhabi and Al Ain. Two stores will be opened in the first quarter of next year.
The transaction complements Arada’s expansion into new markets and verticals. Founded in the UAE in 2017, the master developer entered the Australian residential market in 2024 and announced its expansion into the UK in September 2025.
Arada’s F&B portfolio includes franchise partnerships with Boost Juice and the acquisition of Sydney coffee roastery The Reformatory Lab. The company has established a track record of working with Australian brands to bring their concepts to audiences overseas.
Earlier this year, Arada entered a AED100 million joint venture agreement with Tashas Group to open restaurant locations across the GCC.
By integrating dining and retail experiences into its developments, Arada continues to deliver on its mission to create spaces that enable people to lead lives.
