A new AI and augmented reality mirror for beauty routines launches on January 14, priced at $795, according to a report by WWD.
Swan Beauty combines skin analysis, product recommendations, routine tracking, creator content and a marketplace in a single device. An iOS app accompanies the mirror to track skin analyses and manage product replenishment.
The membership includes 30 days free, then costs $9.95 monthly or $94 annually.
Swan Beauty launches AI mirror for skin analysis and product recommendations
According to the WWD report, Colby Mitchell, cofounder and chief executive officer, previously worked in medical sales. She developed the concept after using interactive workout mirrors during the pandemic.
“I started looking and couldn’t find anything in beauty. So I thought, what if we got brand partnerships, sold directly off the mirror. Three-and-a-half years ago, we started building Swan,” Mitchell said, describing the company as “a new technology-beauty platform.”
The hardware comes in two colours and features a 15.6-inch Samsung OLED touchscreen, LED light surround, 4K camera, speakers and microphone.
Users receive a daily affirmation and can conduct skin analyses, build routines, purchase products and follow creator-led tutorials from makeup artists.
“From there, you have your mobile setup and you get asked multiple questions to help cater to your algorithm so that you are fed the beauty advice you want,” Mitchell said.
The algorithm, developed with dermatologists, analyses seven signs of ageing: pigmentation, wrinkles, texture, redness, UV damage, acne and “oilness,” the report said.
“You can then watch a tutorial and follow along for skin care, makeup or hair,” Mitchell said. “We’ve been working with influencers and creators and those will save right to your phone as well, so they can be repurposed for TikTok or Instagram. We’re making this work seamlessly with other platforms.”
New beauty technology platform launches AI mirror with creator content integration
Mitchell plans to scale the business through multiple channels, including brand and creator partnerships, direct sales and retail distribution.
“We also do have some features in development, and we’re going to add education,” she said. “I want to get to market and get the feedback on which features to add, and we’re partnering daily with more celebrity makeup artists and aestheticians.”
Mitchell expects the product to appeal across demographics despite its price point.
“We have 14-year-old girls that are excited to see influencers and learn tutorials. We have all sorts of creators at all ages, and we have my own mother and stepmother who don’t want to be left out of this mix. We’re speaking to all demographics,” she said. “We’re also accessible through the app, which is amazing. Anybody can download the app. We’re trying to be at a reasonable price point for a beauty computer.”
The company has plans to expand into select Cos Bar stores, the report said.
