Keeta has launched KiKi, a mascot designed to serve as the face of the brand across customer touchpoints.
The character was unveiled as part of the company’s effort to add personality to its service offerings. KiKi was created to represent what the brand describes as its core values: speed, reliability, and innovation.
The mascot features what Keeta calls Sonic Ears, a Mighty Mouth, and a Balancing Tail. According to the company, these elements symbolise listening to customers, communicating positive experiences, and maintaining operational coordination.
Keeta KiKi mascot designed to bring ‘sunshine warmth’ to customer experience
The mascot emerged from research conducted across several markets and involved collaboration between Keeta’s Brand Marketing and Creative Design teams in Hong Kong, Brazil, and the Middle East. The teams conducted studies to identify common customer preferences.
“Customers gravitate toward ‘sunshine warmth’ โ a sense of comfort and positivity that now sits at the heart of KiKi’s visual identity,” the company stated in its announcement.
The design process involved multiple rounds of iteration. The teams aimed to create a character that would remain relevant over time rather than follow trends. KiKi features golden colouring and a smile.
The mascot takes inspiration from the cheetah, which forms the basis of the Keeta name. The company states that KiKi channels speed, stamina, and what it describes as a forward-looking spirit.
“KiKi is more than a mascot โ it’s a warm, friendly expression of what Keeta stands for. From the smile inspired by our logo to the golden tones that tie back to our brand family, every detail of KiKi is crafted to feel optimistic, familiar, and full of life. We wanted a character customers instantly recognise โ and genuinely enjoy welcoming into their everyday moments,” Jimmy Jiang, Keeta Middle East Creative Director said.
