FIX Dessert Chocolatier, the Dubai brand behind the viral Dubai chocolate format, has released its latest product: the FIX Mini Mini Bag, a miniaturised version of its signature shopping bag containing four chocolate pieces priced at AED 42.
The bag holds two existing bestsellers, Can’t Get Knafeh of It and Pick Up A Pretzel, alongside two newer flavours, Honey I’m Comb and Jam Or Go Nuts. The latter two are appearing in mini format for the first time. FIX Minis have previously only been sold as part of the brand’s 10- and 20-piece Mini Hero Box; this marks the first time they come packaged in a standalone bag.
The format is a deliberate nod to fashion’s IT bag cycle.“The FIX Minis may be mini, but they’ve always had a personality and following of their own, so we felt it was time to give them their moment. We wanted to have some fun with it. We took our iconic FIX shopping bag, shrunk it down and filled it with four very different FIX favourites. That’s how the FIX Mini Mini Bag was born. It might be our smallest drop yet, but it’s very big on FIX,” Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier said in a statement.
The FIX Mini Mini Bag is available exclusively on the Careem app at AED 42. The brand has indicated further activity around the format is planned, though without specifics.
