Shure has introduced its IntelliMix Bar Pro to the UAE and Gulf market, positioning the all-in-one video bar as infrastructure for AI-powered meeting rooms rather than simply another conferencing device.
The launch was held in Dubai in partnership with NMK Electronics, a Midwich Group company, at an event titled “Read the Room: Experience Intelligent Collaboration.” Alongside the IntelliMix Bar Pro, Shure showcased its broader portfolio through live demonstrations, including the MXA925 Ceiling Array Microphone and the Microflex Wireless neXt with Fusion Mode.
The IntelliMix Bar Pro is certified for Microsoft Teams and built on Microsoft’s Device Ecosystem Platform. It combines onboard IntelliMix audio processing, which isolates speech and reduces background noise, with IntelliMix View AI video framing, which keeps all participants in frame including those seated at the nearest and far ends of a table. Shure says the combination gives AI tools cleaner inputs for transcription, summarisation, and meeting analytics.
“Shure has long been at the forefront of meeting room innovation, delivering audio solutions that empower effective collaboration. As organizations increasingly embrace AI-powered meeting experiences, high-quality audio has become more critical than ever. When every word is captured and transcribed with clarity, AI can generate more accurate insights, drive greater efficiency, and enable more productive interactions. Together, we’re helping customers create smarter, more connected workplaces around the world,” Ekta Shetty, Senior Sales Director for Africa, Middle East, India, Southeast Asia and Pacific at Shure said in a statement.
“IntelliMix™ Bar Pro is designed to provide the clear audio capture, intelligent video capabilities, and enterprise-grade reliability that modern workplaces demand. By delivering richer, more accurate inputs for both participants and AI-powered tools, it helps organizations drive greater productivity, engagement, and insight from every meeting,” Yassine Mannai, Associate Director Sales & Marketing, Middle East & Africa, Turkey and CIS at Shure added.
IT management is handled remotely through ShureCloud and other enterprise IoT systems, including Pro Management Portal and ServiceNow.
Shure and NMK have worked together in the region for more than three decades. “AI is advancing at an incredible pace, fundamentally changing how we communicate and collaborate. What has always set Shure apart is its understanding that great collaboration is not about one product, but the entire experience. From capture and processing to playback, software and management, Shure has built an ecosystem that works as one, becoming even more powerful as AI reshapes the workplace,” Alex Kemanes, Managing Director, MESEA at NMK Electronics further explained.
