Keeta, the UAE food delivery platform backed by Chinese technology group Meituan, has launched a co-promotion with Empire Entertainment tied to Sony Pictures’ Spider-Man: Brand New Day, which opens in cinemas on July 30.
The campaign, running under the theme Delivering A Brand New Day, includes in-app challenges, exclusive rewards, and the chance to win cinema tickets.
Keeta says it will also stage pop-up activations at shopping malls across the UAE, featuring interactive games and prizes.
The partnership was announced on July 22.
