Dubai’s annual summer retail season is back. The Great Dubai Summer Sale (GDSS), running as part of Dubai Summer Surprises from July 3 to August 30, 2026, brings together more than 1,000 brands across 3,500 retail outlets citywide, with discounts of up to 90 per cent and a string of prize draws organised by Dubai Festivals and Retail Establishment (DFRE).
The headline promotion is Win Your Home in Dubai, jointly led by DFRE and Dubai Chambers. Residents and visitors aged 18 and above who spend AED 500 or more at any participating outlet can enter the draw by scanning a QR code and uploading their receipt.
Eleven studio apartments and one two-bedroom grand prize apartment, all by Binghatti Developers, are up for grabs, with weekly draws running every Sunday through to August 30. Entrants also qualify automatically for Win Your Summer Staycations, where four two-night luxury hotel stays in Dubai are awarded each week. Winning a staycation does not remove participants from future draws.
The season opens with a new Gold and Jewellery Flash Sale Weekend from July 3 to 5, featuring limited-time offers across gold, diamonds, pearls, watches, and premium accessories. Participating brands include Damas, Pandora, Jawhara Jewellery, Zen Diamond, and Al Futtaim Watches and Jewellery, among others.
Several mall-specific promotions add to the prize pool. Shoppers spending AED 300 or more at Dubai Festival City Mall can enter a draw for an MHERO vehicle, validated at the Customer Service Desk.
At Mercato Shopping Mall and Town Centre Jumeirah, a minimum spend of AED 200 and registration via the PrivilegePLUS app enters shoppers into a draw for a Cadillac LYRIQ worth over AED 300,000, with participating retailers also offering discounts of up to 75 per cent.
Majid Al Futtaim is running a separate draw across Mall of the Emirates, City Centre Mirdif, and City Centre Deira. Customers spending AED 300 or more during the campaign period are eligible for the SHARE Millionaire draw, with four winners each receiving AED 100,000. Shoppers also earn 20X SHARE points on eligible spend, with exclusions applying to certain categories.
Emirates Skywards is offering 10,000 Miles to 500 winners who spend AED 200 or more with a Skywards Everyday partner or on Skywards Miles Mall before 30 August. First-time Skywards Miles Mall buyers spending AED 185 or more via a Visa card receive an additional 2,000 bonus Miles.
A new DSS Luxe Edition also launches this season, positioned as a curated luxury retail experience with personal styling services, exclusive pop-ups, invite-only access to limited collections, and elevated loyalty rewards. Further details are to be announced via DFRE’s channels.
Additional flash sale weekends covering electronics, beauty, home furnishings, and fashion are planned for the campaign period, with dates to be confirmed. DSS 2026 is sponsored by Commercial Bank of Dubai, with strategic partners including Al Futtaim Malls, Majid Al Futtaim, Emirates Airline, ENOC, e&, DHAM, and talabat.
