ENOC, a leading integrated energy company, and Amazon UAE have signed a memorandum of understanding (MoU) to improve shopping experiences across the country.
The partnership will use ENOCโs network of fuel stations and convenience stores to bring products closer to customers, speeding up delivery times and reducing traffic congestion.
Selected ENOC ‘ZOOM’ stores will also explore Amazonโs Just Walk Out technology, allowing customers to pick up items and leave without stopping at checkout.
Just Walk Out
AI Generated
Just Walk Out is an Amazon technology that enables shoppers to purchase items in a store without using a traditional checkout. By employing sensors, cameras, and artificial intelligence, the technology automatically detects when products are taken from or returned to shelves, and then charges the customer’s Amazon account.
ENOC to expand digital presence on Amazon.ae
ENOC will expand its digital presence by listing products on Amazon.ae for the first time, enabling online purchases.
“This collaboration with Amazon allows us to bring world-class technology to our customers in the UAE. It not only enhances convenience and efficiency but reshapes the way customers shop while solidifying our role in shaping the future of UAEโs retail industry,” Hussain Sultan Lootah, Acting CEO, ENOC Group said in a statement.
“We are proud to join forces with ENOC, a household name and pioneer in the UAE. This collaboration reflects our shared vision to make digital retail innovation even more convenient, whether customers are on the go or shopping from the comfort of their homes. Combining our online retail technology with ENOCโs extensive network, our aim is to deliver faster shopping experiences that seamlessly fit into customersโ busy lifestyles, while supporting the UAEโs digital transformation and sustainable urban development goals,” Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Turkey added.
Details of specific initiatives will be revealed over the coming months as the two companies work together to reimagine retail in the UAE.


