Clinique, the dermatologist-guided skincare and makeup brand, has opened its third free-standing store in Dubai at Deira City Centre (DCC), in partnership with Apparel Group.
The opening marks a further expansion of the brand’s retail footprint across the UAE, bringing its range of skincare and makeup solutions to consumers in the Deira area.
At the new location, shoppers are guided through a skincare journey that begins with Clinique Clinical Reality Pro, a diagnostic tool that assesses skin concerns and recommends solutions for each individual. The store features zones for product discovery and makeup tutorials, alongside one-on-one consultations with trained beauty advisors.
To mark the occasion, early visitors received a limited-time launch offer and an exclusive tote bag containing a selection of Clinique products.
The opening was attended by Barbaros Budak, Brand Director for Clinique Middle East, and Aashna Tandon, Consumer Marketing Manager for the region.
“The opening of Clinique’s latest free-standing store in the UAE reflects our continued investment in markets where consumer demand for high-performance continues to grow. As consumers become increasingly informed and results-driven, we are focused on expanding access to dermatologist-guided expertise and personalized consultation. These retail environments are designed to support discovery and education, while delivering the high- touch service that defines the Clinique brand. This milestone reinforces our long-term commitment to strengthening our presence across the Middle East,” Ossama Ogla, General Manager, Estée Lauder Companies Middle East said in a statement.
The UAE holds the position of the largest market for prestige skincare in the Middle East. According to the brand, free-standing stores serve a role in driving discovery, engagement, and purchase among consumers in the region.
Through its retail expansion, Clinique says it aims to strengthen its position as a destination for skincare and makeup in the Middle East.
